We’ve spent what, 12 years learning history in school? This flipbook animation video sums it up in 3 minutes.
Monthly Archives: February 2010
There’s not really much to say except, “umm…WOW!” Even though this guy is absolutely crazy, he created one of the coolest modes of transportation I’ve ever seen. I know this isn’t going to catch on anytime soon…if ever, but I definitely want to give it a go. You’d never have to worry about falling down again because you would just keep on rollin’.
1, 2, ah 1, 2, 3, 4. Give me a break! Give me a break! Break me off a piece of that… I don’t even have to explain I’m not hitting on you now do I? You know I am talking about Kit Kat. Their jingle from the 80s and 90s is practically embedded in our memory, much like Mentos and Doublemint Gum. It’s a classic that we’ll never forget and quite possibly share with children and grandchildren.
Now that the rattail hairstyle is somewhat behind us, Kit Kat is focusing on a new, yet familiar sound in their commercials. The distinct sound of breaking off a Kit Kat and its crunch having a party in people’s mouths. Figuratively speaking. No disco balls are actually present. If you haven’t seen it yet, you can watch it on Hershey’s Kit Kat’s website. No words are spoken. It’s a simple commercial with a brilliant objective; place an emphasis on what people hear in their mouths rather than what a commercial says about a product.
Same went for Kelloggs. Years ago, they patented and trademarked their Cornflake’s crunch. They wanted people to be able to tell if a bowl of Cornflakes is Kelloggs or not by the authenticity of the crunch. Many cereal bowls and friendships are shattered daily because people are given what are deemed fake flakes.
Sound plays a crucial role in brand recognition, but is often overlooked. It’s emotionally direct, triggering memories and responses. We don’t have to see to know what it is. Sound can speak for our eyes. If I am in the other room and hear the static sound of a dead TV channel, I’ll shout to my roommate, “yo home skillet, what show is coming on HBO?” There are numerous opportunities for brands to benefit from expanding their identity beyond the visual, like the sound of Diesel jeans zippers, Snapple lids, or the Kool Aid man busting through walls. What’s stopping them? Rocking our eardrums is just another way to stand out and be memorable in this cluttered world.
Technology is advancing…quickly. It feels like just yesterday I was learning how to doodle in Paint or listening to that beautiful song which we called the dial-up tune. Now when you pass a billboard on the interstate or check out the tabloid cover at the check-out line at the grocery store, it’s impossible to tell if what you are looking at is even real. It seems like everything is being “Photoshopped” these days. I wouldn’t be suprised if the next issue of Enquirer featured a picture of Rachel Ray being abducted by aliens because they needed a quick 30 minute meal before taking over the world.
In this video, Peter Ammentorp Lund turns himself into an Avatar after a couple hours of tweeking in Photoshop. Now I’m starting to wonder what James Cameron spent over $200 million on?
I don’t buy chips often, because honestly, I have a serious weakness for them. Once I open the bag, I can’t stop. Many mornings I’ve awoken in my own filth, crumbs everywhere. But every once in a while, I give in to my craving and pick up a bag of my most favorite chips, Terra’s Zesty Tomato. It’s a higher end of chips, but I’ve always been okay with spending the money for them because the taste and quality is worth it. Until today.
There was a little label printed on their bags that read, “New Size. Great Price.” When you read this, you think you are getting a bigger bag for less, right? Wrong. You get a smaller bag at a more expensive price. So basically consumers are being charged the 15% they used to get free, minus the extra chips. It just ain’t right. When brands achieve consumers, their ultimate goal is to sweep them off their feet and turn them into loyalists. Taking away chips we didn’t have enough of in the first place does not deepen any connection. It in turn, makes it breakable. Going from 7.5 ounces to 5 ounces is just plain mean. A few extra chips go a long way. Not just to my stomach, but to my heart.
The problem has gone on long enough and it’s time we band together and speak out. I’m tired of chip companies not filling up the bag to the top. My whole life I’ve envisioned bags over-flowing with potato chips. I expect to get what we see, which is a whole bag, not a half bag. It’s really unfair that they hire balloon artists to sit at the end of assembly lines to blow up bags of chips to look like they are full. That sigh of disappointment after the delightful screech of the bag opening is getting old. I understand it’s for shipping reasons, but I’ll take crumbs over air any day. As Dustin says, you could at least sprinkle the crumbs on your sandwich instead of wasting a perfectly good potato chip!