Monthly Archives: January 2014

Clearly Nuts for Clearly Canadian

There are moments in life when one of your favorite brands suddenly disappears without any warning, leaving you feeling like the daily order of your life has suddenly been thrown off a cliff and trampled on by the same wildebeests that killed Mufasa in the Lion King.

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For me, it was Clearly Canadian. I can’t remember the last time I was able to buy it. I just know for the past many years, I always made it a point to visit the sparkling water aisle in grocery stores hoping I would see that sweet, clear blue glass bottle back on the shelf again. Sadly, it was never there and resulted in the store staff putting a “Caution: Wet Floor” sign in the aisle, because of my tears and shattered heart.

NO MORE.

Ladies and gentlemen (baby-boomers and Generation X and Y) Clearly Canadian is making a comeback!

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I found out thru their Facebook  page, which is leading a fan-lead Clearly Canadian Revival Campaign, while sitting on an airplane before departing. I most definitely gasped out loud and proceeded to contemplate running up the aisles shouting the good news or doing the tango with a flight attendant to get her out of the way so I could make a PSA during the safety speech no one listens to anyway. But I refrained.

So, here’s the deal. In order for Clearly Canadian to be back on the market, they need 25,000 cases sold to start production. To do so, they are asking fans to spread the word with hopes to be able to revive the brand and get pre-orders. So Clearly Canadian lovers, let’s take off like Paul Revere in the middle of the night shouting, “The Clearly Canadians are coming!” I’m certainly going to pre-order a case and suggest local grocery stores and markets carry it! If you loved it as much as me during your youth, you should too.

To preorder, visit www.clearlycanadian.com. If you buy thru this referral link, I could get a free case!

I know when I (hopefully) take that first sip, Clearly Canadian will take me back and make me nostalgic for the late 80s and early 90s. Essentially, my childhood. A time when the world was so simple – so clear. No internet. No cell phones. No tablets or digital cable. A time when we spent more time outside than inside, when we got excited the phone rang and didn’t screen calls, and especially, a time when everyone was closer and more personally connected. I can’t wait to arouse that memory and be reminded to live life more clearly and simply again. And I won’t do a #ThrowbackThursday or #TBT post about it, because I have no photos of me drinking Clearly Canadian, because back then, people didn’t take photos of everything they drank or ate thinking the whole world wanted to see it.

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What?

Sometimes, you gotta be blunt. Hearing aid advertising is SO boring, lame, and out of touch with reality. I am deaf in one ear and hard of hearing in the other, so naturally, I have more of an eye for this sort of thing. Every time I visit the audiologist, or see billboard and print ads, I can’t help but think they are missing out on a rather hip audience. Newsflash: Not everyone who wears a hearing aid wears Depends and plaid pants and has grandchildren trying to tell them secrets. Thankfully, while researching hearing aid advertisements I found these two, which restored my faith in the world… well in New Zealand at least.

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Although most hearing aid advertisements play on the benefits of being able to hear, they never play on the humorous benefits and scenarios of being deaf/hard of hearing:

1. You CAN EASILY tune people out. Selective hearing to the rescue!

2. Taking out your hearing aids at the end of the day feels as good as taking off panty-hose or a loosening a tie. I have never worn a tie, but men always look so relieved in movies.

3. What’s that annoying sound in the hotel room? Not sure, I’m too busy sleeping on my good ear and can’t hear it.

4. Oh you were shouting my name? Sorry, you’re annoying and I chose to act like I didn’t hear you.

5. You snore? No problem!

6. Want to dress as a CIA agent for Halloween? Your costume is already half complete!

7. Is the fire truck too loud? {Take out hearing aid} Not anymore!

Finding humor in my hearing loss was the only way I was able to deal with it – especially as a teenager. It wasn’t until I fell in love that I realized how deaf I was – like when I missed the first time my partner told me she loved me. It was a sign I needed to get a new hearing aid – only I came out with 2. (It had gotten worse than I thought.) The first time I was out driving with my new bling in my ears, I thought something was seriously wrong with my car. I was actually relieved that I was hearing it – who knows how long I was driving around without knowing something was wrong! I drove in total silence, listening closely trying to figure out what this mystery noise was, only to find out it was just the AC blowing. BOOM. Great commercial right there.

There is so much NOISE in the world. Believe me, I am very thankful that I get to hear it every day with the help of my aids, but at the end of the day, there is nothing nicer than stepping into a quiet world the minute you take your hearing aids out. (Another great commercial.) It’s quite peaceful. Except when I have no idea what sounds were just being made. Then I’m just very scared and devise an escape plan in my head based on what I think the sound was.

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