Category Archives: Innovation

Pennies Make a Comeback

Finally, a use for pennies! After all these years, good ole honest Abe has taken to decorating walls and floors. Let’s just hope the majority are heads side up, cause otherwise, that place will be capital H haunted with bad luck for life.

Floor at the Standard Grill in the Standard Hotel New York

Penny tiling at Paul Smith’s boutique in Paris.


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Filed under Innovation, Jordan Sullivan, Straight Twisted

Threadless has your back

Tee shirts are timeless classics. Unless you develop nasty sweat stains or cut the sleeves off your shirt. Then you should probably throw them away or use them as a rag, like my mother advises. But everybody loves tee shirts. How can you not? They’re artistic, funny, and catchy, which describes Threadless to a T. Pun is definitely intended.

However, what makes Threadless different than everybody else is that their t-shirts are highly original and unique. You could go to some stores like Urban Outfitters and get a cool tee, but most likely, you’ll see someone else wearing the same one. Like when many girls called each other whores by wearing the “Idaho? No, Udaho” tee shirt a couple years ago. Threadless shirts are designed by people like you and me and chosen by people like you and me. So it’s this huge community of folks coming together for the love of tee shirts. Only the best get printed by votes from the community. So each week artists battle it out for the most votes on their new designs. The chosen ones receive $2,000 and get printed in limited editions. But if they’re really popular, they get reprinted. Genius.

Here are a few awesome designs:


Late Night Barbarian

Lost in My Dreams.

Now Panic and Freak Out

My Best Friend is a Snail

Want to learn more about Threadless? Check them out next Tuesday, January 4 when Motto Agency and I take you Behind the Brand. Watch a video interview with founder, Jake Nickell and follow us on Motto’s Facebook page so you can enter to win Threadless goodies, like a $50 gift card and a swag bag!

When: Tuesday, January 4 from 10am-5pm EST

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Filed under Awesome, Totally Awesome, Innovation, Jordan Sullivan

From Cars to Furniture

There’s a lot of junk in the world. Not just Twinkies and the Bachelorette. Real junk. Like doberman guarded stuff. YouknowwhatI’msaying? There’s so much crap that we throw away or that ends up in a junkyard. If you’re lucky and creative, sometimes you find cool things that you can transform and recreate. Now, we’re not talking about peanut butter pine cones for birds. In this case, we’re talking WELD HOUSE (yes, I’m shouting because I’m excited).

Weld House custom makes furniture out of sheetmetal from old, classic cars, like a 1970s Chevy pickup truck. Can I get a hell yeah? They’re awesome. You pick your color and style, then they’ll find it, and make it. They have coffee tables, desks, conference tables, dining tables, bed frames, and entertainment centers, which I’d like all of. You get incredible quality and strength along with character and history. Wouldn’t it be fun to imagine the folks that were driving the truck that is now your coffee table? Or even all the people that made out in the back seat of the car that is now your work desk. Maybe I’m a little deep, but it’s cool to see how things can be reborn.

1962 Chevy

1972 Chevy

Van from the top.

El Caminooooo


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Filed under Awesome, Totally Awesome, Innovation, Jordan Sullivan, Straight Twisted

When Cats Attack IKEA

Cats. You love them or you hate them. But if you watch a commercial with them invading an IKEA store…well again, you’ll either love them or hate them.

It’s no secret. Videos with animals are destined to become online sensations. (Ahem, sneezing panda) That might not have been the ultimate motive for the Wembley, England IKEA store, but the little pussy cats certainly helped spread the word about their “Herding Cats” experiment where 100 of them were released in the store to see what they would do. After hours, of course. Allergic people would have gone into a sneezing frenzy and then the germs would have been everywhere. It just wouldn’t have been good. Regardless, the odd experiment proved cats love IKEA and make themselves right at home. I just hope there was plenty of kitty litter on set.

Want to see more? Check out the behind the scenes footage.

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Filed under Innovation, Jordan Sullivan

If you build it, they will drink

Admit it. You judge a bottle of wine by its label. I do. But don’t we all?

(If you’re a connoisseur, shut your trap and take off your fancy pants.)

“I don’t know if the wine is good. I haven’t tasted it. The label looks cool though, so it must be good.” Yep, that about sums up the mental process while scouring the wine aisle. Now if bottles of wine had faces, then they’d be much more trustworthy. You can always trust a face, especially if you can build it to have that “I’m funny and I taste good” look.

The Creative Method designed these fabulously funky wine labels so you can BYO – Build Your Own. You can still act all sophisticated. Just let your wine bottle make the funny faces. Not only would it make a great gift, but it’d make a great friend. You could totally have that Wilson thing going on from Castaway. Tough day. Lonely, quiet night. After 3 glasses, you’d find yourself being Chatty Cathy and gossiping with your wine bottle. Don’t act like you haven’t done it before. Now it’s just more humanized.

*Sadly, these bottles are not available for purchase. They were created specifically as gifts for The Creative Method’s clients. One can only hope they acquire a winery as a client soon so we can begin consuming their wine and making funny faces other than our own.


Filed under Awesome, Totally Awesome, Design, Innovation, Jordan Sullivan, Straight Twisted

So long, plastic. Hello, Boxed Water

Move over Franzia. People found a new substitute to chug. Boxed Water. It may not have the same effects, but hey, it’s good for you and the earth.

You may wonder, why hasn’t anyone thought of this sooner? Well because people get too comfortable with one idea, which just so happens to suck. It’s not like plastic bottles have been an issue for years or anything since only 14% are recycled. A change was needed. So along came Boxed Water.

It would be nice for people to start toting reusable bottles, but that’s not going to happen anytime soon. So until then, Boxed Water makes for a lovely alternative to plastic. It’s made with 76% of renewable resources, trees to be in fact and is shipped flat to the filler, accounting for further efficient, sustainable practices. If that’s not enough, they donate 20% of their profits to the environment; 10% to reforestation foundations and 10% to world water relief foundations. Look for them on the shelf in Southern California, Michigan, and Chicago and get Boxed. You can’t miss them.

Become a fan of Boxed Water on Facebook!


Filed under Awesome, Totally Awesome, Hug a Tree, Innovation, Jordan Sullivan

I keep my art in the pantry

When I think of art, I find myself often taking a traditional approach to it. Monet, Dali, Picasso, Da Vinci, and Van Gogh come to mind. But then I remember that it is 2010 and art doesn’t have to be paint on a canvas. This truth is very evident in Terry Border’s Bent Objects collection. No paint or canvas here, just everyday objects and bent wire. Sounds pretty simple but the humor in these pieces is what makes this stuff addicting to look at. Check out some of these to judge for yourself.

Here’s my personal favorite. Talk about burning the candle at both ends.

Terry Border has some pretty Straight Twisted stuff. I think we’ll have to add him to our crazy group of friends.

Check out artist Terry Border’s blog, Bent Objects.
Follow Terry on Twitter.

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Filed under Awesome, Totally Awesome, Design, Dustin Akers, Innovation, Straight Twisted