Tag Archives: childhood classics

Clearly Nuts for Clearly Canadian

There are moments in life when one of your favorite brands suddenly disappears without any warning, leaving you feeling like the daily order of your life has suddenly been thrown off a cliff and trampled on by the same wildebeests that killed Mufasa in the Lion King.

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For me, it was Clearly Canadian. I can’t remember the last time I was able to buy it. I just know for the past many years, I always made it a point to visit the sparkling water aisle in grocery stores hoping I would see that sweet, clear blue glass bottle back on the shelf again. Sadly, it was never there and resulted in the store staff putting a “Caution: Wet Floor” sign in the aisle, because of my tears and shattered heart.

NO MORE.

Ladies and gentlemen (baby-boomers and Generation X and Y) Clearly Canadian is making a comeback!

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I found out thru their Facebook  page, which is leading a fan-lead Clearly Canadian Revival Campaign, while sitting on an airplane before departing. I most definitely gasped out loud and proceeded to contemplate running up the aisles shouting the good news or doing the tango with a flight attendant to get her out of the way so I could make a PSA during the safety speech no one listens to anyway. But I refrained.

So, here’s the deal. In order for Clearly Canadian to be back on the market, they need 25,000 cases sold to start production. To do so, they are asking fans to spread the word with hopes to be able to revive the brand and get pre-orders. So Clearly Canadian lovers, let’s take off like Paul Revere in the middle of the night shouting, “The Clearly Canadians are coming!” I’m certainly going to pre-order a case and suggest local grocery stores and markets carry it! If you loved it as much as me during your youth, you should too.

To preorder, visit www.clearlycanadian.com. If you buy thru this referral link, I could get a free case!

I know when I (hopefully) take that first sip, Clearly Canadian will take me back and make me nostalgic for the late 80s and early 90s. Essentially, my childhood. A time when the world was so simple – so clear. No internet. No cell phones. No tablets or digital cable. A time when we spent more time outside than inside, when we got excited the phone rang and didn’t screen calls, and especially, a time when everyone was closer and more personally connected. I can’t wait to arouse that memory and be reminded to live life more clearly and simply again. And I won’t do a #ThrowbackThursday or #TBT post about it, because I have no photos of me drinking Clearly Canadian, because back then, people didn’t take photos of everything they drank or ate thinking the whole world wanted to see it.

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Filed under Straight Twisted

Turn it up

1, 2, ah 1, 2, 3, 4. Give me a break! Give me a break! Break me off a piece of that… I don’t even have to explain I’m not hitting on you now do I? You know I am talking about Kit Kat. Their jingle from the 80s and 90s is practically embedded in our memory, much like Mentos and Doublemint Gum. It’s a classic that we’ll never forget and quite possibly share with children and grandchildren.

Now that the rattail hairstyle is somewhat behind us, Kit Kat is focusing on a new, yet familiar sound in their commercials. The distinct sound of breaking off a Kit Kat and its crunch having a party in people’s mouths. Figuratively speaking. No disco balls are actually present. If you haven’t seen it yet, you can watch it on Hershey’s Kit Kat’s website. No words are spoken. It’s a simple commercial with a brilliant objective; place an emphasis on what people hear in their mouths rather than what a commercial says about a product.

Same went for Kelloggs. Years ago, they patented and trademarked their Cornflake’s crunch. They wanted people to be able to tell if a bowl of Cornflakes is Kelloggs or not by the authenticity of the crunch. Many cereal bowls and friendships are shattered daily because people are given what are deemed fake flakes.

Sound plays a crucial role in brand recognition, but is often overlooked. It’s emotionally direct, triggering memories and responses. We don’t have to see to know what it is. Sound can speak for our eyes. If I am in the other room and hear the static sound of a dead TV channel, I’ll shout to my roommate, “yo home skillet, what show is coming on HBO?” There are numerous opportunities for brands to benefit from expanding their identity beyond the visual, like the sound of Diesel jeans zippers, Snapple lids, or the Kool Aid man busting through walls. What’s stopping them? Rocking our eardrums is just another way to stand out and be memorable in this cluttered world.

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Filed under Awesome, Totally Awesome, Innovation, Jordan Sullivan, Think